In 2021, the Nike “Satan Shoes” took the sneaker world by storm and became one of the most controversial shoe releases ever. Created by custom design brand MSCHF in collaboration with Lil Nas X, only 666 pairs were produced, making them extremely rare. Based on the Nike Air Max 97, the shoe featured bold red colors and symbolic details that instantly went viral on social media.
Although many people thought Nike released them, the brand was not officially involved and later took legal action. Today, the Satan Shoes remain a powerful example of how sneakers, music, and culture can collide to create global buzz.